ASID Chapter Meeting with Mike Hetherman

At the ASID California San Diego chapter meeting on November 20th, Willis’ CEO Mike Hetherman presented the CEU “The New Consumer – Neo vs Traditional”.

This presentation uncovered why targeting the new consumer versus the traditional will drastically change your sales, marketing, and pricing strategies forever! The attendees learned who spends the most-most frequently, discover insights into their consumer’s values, attitudes and ultimately, buying behavior and communication preference. But most importantly, learned how to quickly connect with their customer, close jobs faster, work less and maximize their projects!

The meeting went off without a hitch, with lots of discussions, laughs, and learning!

For over 50 years, Willis has established a strong presence in the building supply and architectural communities with memberships in the ASID, NKBA, IIDA, DDA and the IDC – a presence which is spearheaded by Mike’s active participation in these communities. In addition, Mike is a “fellow” in the Quantum Shift™ program at the Richard Ivey School of Business where he participates in a rigorous developmental experience. Quantum Shift™ challenges forty of Canada’s most promising entrepreneurs to improve their leadership style, inspire their business partners and maximize their growth opportunities. Through these and other similar associations, Mike continues to build Willis’ presence in the marketplace, speaking at a variety of industry events across North America.

The American Society of Interior Designers (ASID) advances the interior design profession and communicates the impact of design on the human experience. Visit ASID San Diego for upcoming chapter meetings and events!

Check out the video recap here: November 2019 ASID Event